Long Jump into Fun: Introducing the New My Mario Collection for Babies and Little Kids!

Power Up Playtime! Introducing the New My Mario Series for Little Fans and Their Families

Get ready, Mushroom Kingdom adventurers! 

Nintendo is bringing the beloved world of Super Mario to a whole new generation with the exciting My Mario series, making its U.S. debut next month. Inspired by Mario, Luigi, Princess Peach, Yoshi, and their friends, My Mario is a brand-new collection of products, games, and experiences designed for young children and their parents to explore, imagine, and play together. 

I am very jealous of new parents, because this is the announcement I have been waiting for my entire motherhood. Check out my first little bundle, Marcello, dressed in his Super Mario finest for his first birthday photos. 

Sorry! Back to the back magic that is the new My Mario collection...

Starting February 19th, you can be among the first to experience the My Mario collection at Nintendo NEW YORK and Nintendo SAN FRANCISCO stores. Can't make it to a store? Don't worry! My Mario products will also begin arriving at select retail stores nationwide this spring and will continue to expand throughout the year.

What's in Store for My Mario Fans?

Nintendo has partnered with fantastic brands like Mattel, Fisher-Price, and TOMY to create a thoughtful and engaging collection that's perfect for introducing little ones to the magic of Mario. 

Here’s a peek at what you can expect...

Super Mario Fisher-Price Little People includes a six-pack of your favorite characters! I anticipate that this set will be very hard to find as it will boost nostalgia in older fans, and parents wanting to add Nintendo Little People to their kiddo's toy box! Retailing at $19.99, try not to pay the crazy price of $55! 

This is the hottest Fisher-Price Little People set to hit the market! Already I see it for sale from third-party sellers for $60+! 

Building Block Adventures! Spark creativity with two charming wooden block sets. Choose from a Mario Wood Block Set (3 pcs) or go big with the Mario & Friends Wood Block Set (30 pcs), featuring Mario and other iconic items from the Super Mario series. Imagine the towers and castles your little builder will create! If all of the play factors and collectible aspects not enough, the included characters will all be playable as amiibo in compatible Nintendo Switch games. 

Interactive Digital Fun with the Hello, Mario! App Dive into digital playtime with the free Hello, Mario! app! Launching February 19th on the Apple App Store, Google Play, and as a free download on Nintendo Switch (and Nintendo Switch 2!) via Nintendo eShop, this app allows children, parents, and caregivers to intuitively and playfully interact with Mario. Mario can make silly faces with the help of little players, take app breaks, and more! Think many, many levels higher than the Super Mario from his N64 days, when you could stretch Mario's face or have him follow you on screen. This app is a huge dose of nostalgia for parents, new and seasoned! Also, the absolute best part of the app is that you DO NOT need an internet connection once the app is downloaded. 

"It's Me, Mario!" Stop-Motion Series Gather the family for some adorable viewing! The My Mario stop-motion animation series – "It’s Me, Mario!" – is available now on the My Mario website and the official Play Nintendo YouTube channel. It's the perfect way to share some animated fun with your little ones. The videos are absolutely adorable! I want to jump through my screen and give Mario a snuggle. 

Mario-Themed Apparel for Tiny Trendsetters Dress your smallest Super Mario fans in style! The My Mario collection includes a fantastic range of apparel for infants and toddlers, from comfy onesies and sleepers to playful outfits for every adventure.

Read Along with Mario! Snuggle up for storytime with the interactive Hello, Mario! board book, created by Nintendo and published by Penguin Random House. It’s a wonderful way to introduce early literacy alongside a beloved character. The board book collection will launch Spring 2026. 

Cuddly Companions and Fun Rattles For the littlest fans, there are soft toys that include fun rattles and cuddly Mario plush. Perfect for snuggles, sensory play, and imaginative adventures.

Splash into Fun with Tomy Toomies My Mario Bath Toys Even bathtime gets a power-up! The Tomy Toomies My Mario collection will make a splash with exciting bath toys and water squirters inspired by iconic Super Mario characters. The collection is whimsical, fun, and are priced perfectly for gifting! Think first and second birthday gifts when little ones venture out on their own underwater level of fun!

Toomies My Mario™ Pour & Nest Bath Toy Set $13.99

Toomies My Mario™ Bath Pipes Playset $19.99

Toomies My Mario™ Bath Squirters 4 Pack $14.99

Toomies My Mario™ Super Mushroom & Fire Flower Bath Squirters $7.99

Toomies My Mario™ Mario & Goomba Bath Squirters $7.99

The My Mario series is a fantastic way for families to connect and share their love for the Super Mario universe. With such a diverse range of products and experiences, there’s something for every young adventurer.

Stay tuned to the My Mario site and Nintendo.com for updates on specific product launch timings. And be sure to follow @NintendoStoreUS on Instagram and X for more information on products and events at the official Nintendo stores.