30 Years of Pokémon: Why It’s More Than a Game for This Gen 1 Trainer

30 Years of Pokémon: From Game Boy Blue to the Next Generation

Can you believe it’s been three decades since we first stepped into the world of Pokémon?

This past weekend, during Super Bowl LX, The Pokémon Company International officially kicked off its 30th-anniversary celebrations with a star-studded commercial that asked one simple yet iconic question: “What’s Your Favorite?”

For me, answering that question requires a trip down memory lane that spans nearly my entire life.

A Journey That Started in 1998

I’ve been a Trainer since day one of the U.S. release in 1998. I still remember the weight of the original Game Boy in my hands and the glow of the screen as I started my journey in Pokémon Blue. That experience hooked me so deeply that I eventually went out and got a job specifically to save up for the Pokémon Yellow Game Boy Special Edition set. There was nothing like seeing Pikachu follow you around on screen for the first time!

My journey didn't stop with my Game Boy. I spent my weekends at Wizards of the Coast, marveling over the booster packs, opening packs to trade and play with fellow budding trainers back when the Trading Card Game (TCG) was at the height of the original craze. Back then, it felt like a community; today, looking back, I realize it was the start of a lifelong passion.

More Than a Game—It’s a Lifestyle

Now, 30 years later, the cycle is continuing. Pokémon has influenced my life in countless ways, but the most rewarding part of this anniversary isn't the nostalgia—it’s the legacy. Today, I get to watch my sons discover the magic of Pokémon for themselves. We love to all play Pokémon GO together as a family. We have a trip planned to go to Pokémon GO Fest in Chicago in June 2026, which is a big deal! Also during that time, the Pokémon Fossil exhibit opens at the Field Museum. You can read more about that event here! 

Watching my boys build their own decks and get excited about a rare pull from a booster pack reminds me that Pokémon isn't just a video game or a hobby; it’s a lifestyle that bridges generations. When I take my sons to Trade Days, Pokémon card in-store drops, Pokémon GO events, or even trade shows, we meet so many trainers like us. Pokémon has given my older son, Marcello, so much confidence! When he was just six years old, he was diagnosed with PANDAS, which is a neurological disorder that is sparked by strep infection. During that dark time, Pokémon was the only thing that he was actually sure about. He developed Obsessive Compulsive Disorder, and during a time of worry, confusion, and just being unsure of himself, he was sure about Pokémon. Now, Marcello is 12 and still an avid Pokémon player. He is out of the woods health-wise, but we still get scares here and there. You can read more about our journey and his heroic story here. At the time of his diagnosis and years after, he did not have a voice. He was always second-guessing himself, but with Pokémon and even Nintendo games, he gained control back of his life. Now, he calls stores on his own asking if they have Pokémon cards in stock. He is working on starting a Pokémon Trainer Club at his school. Marcello has truly evolved -- as a young man and as a Pokémon trainer.

My youngest, Rocco, is eight now and following his big brother’s lead into the world of Pokémon. They’ve become best friends through their battles and card trades—a bond forged in the same world I fell in love with back in the day. It truly is a lifestyle. Rocco who is a spunky kid has always had a voice, but he was always a little shy. He is definitely not shy about Pokémon or playing his video games.

For our family, Pokémon isn’t just a game—it’s the thread that ties our generations together.

The 30th Anniversary Celebration

The Pokémon Company is leaning hard into that "What's Your Favorite?" theme for 2026. Check out the campaign that kicked off during Super Bowl LX, where a new commercial introduced “What’s Your Favorite?” The video can be viewed on the official Pokémon YouTube channel. The Super Bowl spot featured global icons like Lady Gaga, Trevor Noah, and Jisoo, proving that no matter who you are, everyone has a favorite Pocker Monster that speaks to them. 

How you can join the celebration right now:

• Pokémon GO: A new "What’s Your Favorite?" camera feature is live. You can snap photos with your favorite Pokémon even without an account.
  

  
  

• Day Out vs. Night Out: Coming later this year, "Pokémon Day Out" will offer family-friendly events (perfect for my boys!), while "Pokémon Night Out" is designed for the veteran Trainers who grew up with the franchise.

• The Big Reveal: Everything is leading up to Pokémon Day on February 27th, where we expect the biggest announcements for the future of the franchise.

What’s Your Favorite?

Whether you’re a veteran who remembers the  original 151 Kanto Pokémon or a new Trainer that is just starting your journey in the latest region, this year is for you.

For me, the answer to "What's Your Favorite?" isn't just a specific Pokémon—it's the memories of the last 30 years and the ones I’m currently making with my kids. Well, if you must know, I am partial to the Kanto region, so you can see me in selfies with Chansey, Dragonite, Clefairy, Kabuto, Jynx, Mr. Mime, and so many more! 

So, I’ll ask you: After 30 years, What’s your Favorite? Let’s talk about it in the comments!