Tuesday, April 25, 2023

Toy Reveal! Live Action LITTLE MERMAID! LEGO The Little Mermaid LEGO Sets Announced

Look at these new LEGO sets, aren't they neat?

Ariel is so beloved, because she's so relatable. All she wants to do is collect junk and be free. That's how I want to live my life! Speaking of collections, grow your LEGO collection by adding the new live-action The Little Mermaid LEGO sets. 

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New LEGO sets are hoping to be part of your world! 

In celebration of the new live action movie, The Little Mermaid, starring Hallie Bailey, LEGO has officially announced three new LEGO sets! Fans can snag LEGO Little Mermaid Story Book set, the LEGO Ariel's Treasure Chest set and the LEGO Little Mermaid Royal Clamshell

The portable LEGO Little Mermaid Story Book set (43213) is suitable for fans aged 5 years and above and features two underwater environments inspired by the film - that can all fold up into a neat book.  Firstly, join the Ariel minidoll in her hideout, along with Sebastian and Flounder and a collection of her land treasures.  On the other side of the book, fans will find an Ursula minidoll in her leviathan cave complete with potions and mystery.  The set also features a King Triton minidoll.  Available from LEGO.com, LEGO Stores and select retailers, RRP $19.99/€19.99/£17.99 from 1st May 2023.  

Build your own treasure collection with the LEGO Ariel’s Treasure Chest (43229), suitable for film-lovers 6 years and older. Once again featuring an Ariel minidoll, fans can build their own treasure chest, decorate it and fill it with keepsakes in two secret drawers.  In fact, there are a few to get you started such as a candlestick, a statue and jewels.  You can also turn the key in the lock to make Ariel, Flounder and Sebastian spin – just like a music box.  Available from LEGO.com, LEGO Stores and select retailers, RRP $44.99/€47.99/£42.99 from 1st June 2023.  

Not forgetting grown-up fans too, The LEGO Little Mermaid Royal Clamshell (43225) is the perfect play and display piece for LEGO fans.  Featuring key moments from the movie, this beautiful build is rich in detail and features seven characters from the new film, including Ariel, Ursula, King Triton, Sebastian, Flounder, and Ariel’s sisters Indira and Karina.  Created for the adult fan, the set includes references to throne rock, Ariel’s grotto and Ursula’s lair.  Available to pre-order exclusively at LEGO Stores and LEGO.com/Mermaid from 23rd April 2023 at the recommended retail price of $159.99/€159.99/£139.99, and from select retailers from 1st May 2023.  

Are you excited for the new live-action version of The Little Mermaid? I am! The movie looks amazing and the casting is spot on! These LEGO sets are adorable and have such cool use of LEGO elements, too.

Leave a🍴in the comments if you’ll be adding these sets to your LEGO build queue. 

About the LEGO Group  
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.      

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”. Today, the LEGO Group remains a family-owned company headquartered in Billund. However, its products are now sold in more than 130 countries worldwide.  

For more news from the LEGO Group, information about our financial performance and responsibility engagement, please visit www.LEGO.com/aboutus

About Disney’s “The Little Mermaid”: 

“The Little Mermaid,” visionary filmmaker Rob Marshall’s live-action reimagining of the studio’s Oscar®-winning animated musical classic, opens exclusively in theaters nationwide May 26, 2023. “The Little Mermaid” is the beloved story of Ariel, a beautiful and spirited young mermaid with a thirst for adventure. The youngest of King Triton’s daughters and the most defiant, Ariel longs to find out more about the world beyond the sea and, while visiting the surface, falls for the dashing Prince Eric. While mermaids are forbidden to interact with humans, Ariel must follow her heart. She makes a deal with the evil sea witch, Ursula, which gives her a chance to experience life on land but ultimately places her life – and her father’s crown – in jeopardy.  

The film stars singer and actress Halle Bailey (“grown-ish”) as Ariel; Jonah Hauer-King (“A Dog’s Way Home”) as Prince Eric; Tony Award® winner Daveed Diggs (“Hamilton”) as the voice of Sebastian; Awkwafina (“Raya and the Last Dragon”) as the voice of Scuttle; Jacob Tremblay (“Room”) as the voice of Flounder; Noma Dumezweni (“Mary Poppins Returns”) as The Queen; Art Malik (“Homeland”) as Sir Grimsby; with Oscar® winner Javier Bardem (“No Country for Old Men,” “Being the Ricardos”) as King Triton; and two-time Academy Award® nominee Melissa McCarthy (“Can You Ever Forgive Me?” “Bridesmaids”) as Ursula. “The Little Mermaid” is directed by Oscar® nominee Rob Marshall (“Chicago,” “Mary Poppins Returns”) with a screenplay by two-time Oscar nominee David Magee (“Life of Pi,” “Finding Neverland”). The songs feature music from multiple Academy Award® winner Alan Menken (“Beauty and the Beast,” “Aladdin”) and lyrics by Howard Ashman, and new lyrics by three-time Tony Award® winner Lin-Manuel Miranda. The film is produced by two-time Emmy® winner Marc Platt, p.g.a. (“Jesus Christ Superstar Live in Concert,” “Grease Live!”), Miranda, two-time Emmy winner John DeLuca, p.g.a. (“Tony Bennett: An American Classic”), and Rob Marshall, p.g.a., with Jeffrey Silver (“The Lion King”) serving as executive producer. 


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